Palantra
make every lead count

Every lead.
One clear workflow.

Capture, distribute, follow up, meet, and convert — from one connected CRM built for marketing and sales teams.

Lead Routing
Smart Follow-ups
Pipeline Visibility
WhatsApp Automation
app.palantra.io/overview
Live
Overview
Wed, 19 Aug — All pipelines
Total leads
4,812+12.4%
Active leads
1,206+6.1%
Converted
382+18.9%
Cold leads
94-3.2%
Recent leadsView all
LeadStatusOwnerValue
Ananya Rao
Fieldstone Retail
QualifiedR. Shah₹2.4L
David Kim
Northline Logistics
Follow-upP. Verma₹1.1L
Sofia Martins
Bright Health Co.
ConvertedA. Nair₹6.8L
James Patel
Orbit Interiors
NewUnassigned₹90K
01 / Lead Management

Know every lead.
Know what happens next.

Keep every lead organized in one workspace, from acquisition through conversion, with status, priority, ownership, and history always visible.

  • Lead Capture
  • Lead Qualification
  • Lead Assignment
  • Lead Scoring
  • Lead Conversion
app.palantra.io/leads
Live
My Leads
128 leads · 24 need follow-up today
Search
Filters
LeadCompanyStatusPriorityScoreAssignedNext follow-up
Priya Chandran
Verve Digital
QualifiedHigh86R. ShahToday, 4:30 PM
Marcus Webb
Alden & Co.
ContactedMedium61P. VermaTomorrow, 11 AM
Layla Hassan
Northwind Group
Converted94A. NairClosed
Tom Wexler
Argon Systems
NewHigh48UnassignedToday, 6:00 PM
Ingrid Solberg
Fjord Capital
NurturingLow33R. ShahFri, 2:00 PM
02 / Dynamic Lead Attributes

Make every lead fit your business.

Capture the information that matters to your team with flexible fields, industry-specific attributes, dynamic forms, and configurable lead information.

  • Custom Fields
  • Industry-specific Attributes
  • Dynamic Forms
  • Configurable Lead Information
app.palantra.io/leads/form-builder
Live
Field library
Industry
Company Size
Lead Source
Budget
Service Interested In
Custom field
Lead form — Enterprise Retail
Industry-specific
Industry
Retail & E-commerce
Company size
51–200 employees
Lead source
WhatsApp inbound
Budget
₹3L – ₹6L
Service interested in
POS IntegrationLoyalty ProgramInventory Sync
Add custom field for this industry
03 / Communication Management

Every conversation. One place.

Bring customer communication together across WhatsApp, email, SMS, notifications, and communication history.

  • WhatsApp Automation
  • Email Integration
  • SMS
  • Notifications
  • Communication History
app.palantra.io/inbox
Live
WhatsApp8
Email3
SMS1
3 unread
Priya Chandran2m
Sure, sending the signed copy today.
Marcus Webb18m
Can we push the call to 3 PM?
Layla Hassan1h
Thank you for the quick response!
Tom Wexler3h
OTP: 4821 for verification.
Priya Chandran
Verve Digital · WhatsApp
Hi! Just checking on the proposal we discussed last week.
Hi Priya, sending it over in 10 minutes.
Sure, sending the signed copy today.
4 calls2 meetingsLast interaction: 2 min ago
04 / Call Management

Every call has a next step.

Manage calls directly from the CRM with click-to-call, call logs, recordings, history, and structured call outcomes.

  • Click-to-Call
  • Call Logs
  • Call Recording
  • Call History
  • Call Outcome Tracking
app.palantra.io/calls
Live
Call log
Today · 4 calls · 20:49 total talk time
Click to call
CustomerDurationOutcomeFollow-up
Ananya Rao
+91 98765 43210
6:42Interested
Send pricing sheet
David Kim
+1 (415) 555‑0132
2:15No answer
Retry tomorrow, 10 AM
Sofia Martins
+55 11 98888‑2211
11:04Qualified
Schedule demo
James Patel
+44 7700 900123
0:48Not interested
Move to review pool
05 / Video Conferencing

Meet customers without leaving the workflow.

Schedule meetings, connect calendars, share meeting links, and maintain meeting history inside the CRM.

  • Meeting Scheduling
  • Video Meeting Links
  • Calendar Integration
  • Meeting History
app.palantra.io/meetings/schedule
Live
AugustSynced
SMTWTFS28293031123456789101112131415161718192021222324
Upcoming meetings — Wed, Aug 194 scheduled
Fieldstone Retail
10:00 AM · Ananya Rao
Join
Northline Logistics
1:30 PM · David Kim
Join
Bright Health Co.
3:15 PM · Sofia Martins
Join
Orbit Interiors
5:00 PM · James Patel
Join
06 / Task Management

Turn every opportunity into action.

Manage tasks, assignments, priorities, deadlines, reminders, recurring tasks, and status from one workspace.

  • Task Creation & Assignment
  • Priorities & Deadlines
  • Reminders
  • Recurring Tasks
app.palantra.io/tasks
Live
Today's tasks
4 tasks · 1 completed
2 reminders set
Send proposal to Fieldstone Retail
R. ShahToday, 2:00 PM
High
Follow up on demo feedback
P. VermaToday, 5:00 PM
Medium
Weekly pipeline review
A. NairEvery Friday, 4:00 PMRecurring
Low
Re-engage cold leads batch
R. ShahTomorrow, 11:00 AM
Medium
07 / Opportunity Management

See every deal move toward revenue.

Manage the complete sales pipeline with opportunity stages, probability, expected revenue, and follow-ups.

  • Sales Pipeline
  • Opportunity Stages
  • Probability & Expected Revenue
  • Follow-ups
app.palantra.io/pipeline
Live
Sales pipeline
₹16.1L total open value
This quarter
New1
Orbit Interiors
₹90K
15%R. Shah
Qualified2
Fieldstone Retail
₹2.4L
40%R. Shah
Argon Systems
₹1.6L
35%P. Verma
Proposal1
Northline Logistics
₹1.1L
60%P. Verma
Negotiation1
Fjord Capital
₹4.2L
75%A. Nair
Won1
Bright Health Co.
₹6.8L
100%A. Nair
08 / Customer Management

See the whole customer, not just a contact.

Bring customer information, contact management, interaction history, and notes together into one complete customer view.

  • Customer 360° View
  • Contact Management
  • Interaction History
  • Notes
app.palantra.io/customers/sofia-martins
Live
Sofia Martins
VP Operations
Bright Health Co.
sofia@brighthealth.co
+55 11 98888‑2211
EnterpriseHealthcareRenewal Q3
3
Opportunities
18
Conversations
6
Calls
4
Meetings
5
Tasks
Notes

Renewal conversation went well — expects sign-off from finance by end of month.

Recent activity
Meeting completed — Q3 renewal discussionToday, 10:00 AM
Note added by A. NairYesterday
Proposal sent — ₹6.8L3 days ago
09 / Automation

Let the CRM handle the follow-up.

Automate repetitive sales work with automated follow-ups, lead routing, reminders, WhatsApp workflows, and notifications.

  • Automated Follow-ups
  • Lead Routing
  • WhatsApp Workflows
  • Reminders & Notifications
app.palantra.io/automation/new-lead-intake
Live
Workflow — New lead intake
Active
New LeadTrigger
Assign Sales RepresentativeRound-robin
Send WhatsApp MessageWelcome template
Wait 2 HoursDelay
Create Follow-up TaskAuto-assigned
Notify Sales ManagerIf no response
10 / Reports & Analytics

Know what is working.

Turn CRM activity into clear business insights with lead reports, conversion analysis, sales pipeline analytics, activity reports, and performance dashboards.

  • Lead Reports
  • Conversion Analysis
  • Sales Pipeline Analytics
  • Activity Reports
  • Performance Dashboards
app.palantra.io/reports
Live
OverviewAnalyticsSales IntelligenceAssignment InsightsVisual Analytics
TodayYesterdayThis WeekThis MonthCustom Range
Assignment Overview
Lead movement for today
Leads Assigned
42
Today
Leads Reassigned
6
Today
Leads Sent Back
1
Today
Lead Status
Current system-wide counts (not affected by the selected period)
Active Leads
1,206
Currently active
Review Pool Leads
8
Awaiting reassignment
Meeting Summary
Meeting activity for today
Meetings Assigned
7
Today
Meetings Completed
4
Today
11 / Team Collaboration

Collaborate face-to-face, without leaving your CRM.

Host customer meetings, collaborate with your team in real time, share presentations, capture meeting notes, and keep every discussion connected to your CRM workflow.

  • Post-Meeting Action Items
  • Live Participant Collaboration
  • Collaborative Meeting Notes
  • Screen Sharing & Presentations
  • Team Video Meetings
app.palantra.io/meetings/live
Live
Q3 Renewal — Bright Health Co.
Live · 24:18
R. Shah is presenting
RSR. Shah
PVP. Verma
ANA. Nair
SMSofia Martins
Meeting notes

R. Shah: Walked through Q3 renewal terms and pricing tiers.

P. Verma: Customer asked about a multi-year discount — check with finance.

Action items
Send updated proposal with multi-year pricingR. Shah
Loop in finance on discount approvalP. Verma
Share recording with customerA. Nair
12 / AI Assistant

Turn CRM data into decisions.

Use AI agents to analyze CRM activity, summarize customer interactions, identify conversion patterns, and surface the insights your team needs to act faster.

  • AI-Powered Report Analysis
  • Conversion Summaries
  • Customer & Conversation Insights
  • Lead Performance Analysis
  • Intelligent Recommendations
app.palantra.io/ai-assistant
Live
AI Assistant
Ask anything about your pipeline
Why did conversions dip this week?

Conversions dropped 12% this week, driven mostly by slower response times on WhatsApp leads.

Response time
34m avg+4.2x slower
WhatsApp leads
142 this week-18% vs. avg
Conversion rate
6.1%-12% this week

Reassign 6 unattended WhatsApp leads to available reps to recover response time.

Ask AI about your leads…
Built for your entire sales team

One CRM. Every lead.
Every conversation.

Capture leads, manage assignments, track follow-ups, schedule meetings, and monitor performance — all from one connected CRM.

app.palantra.io/leadsLive
My Leads
128 leads · 24 need follow-up today
Search
Filters
LeadCompanyStatusPriorityScoreAssignedNext follow-up
Priya Chandran
Verve Digital
QualifiedHigh86R. ShahToday, 4:30 PM
Marcus Webb
Alden & Co.
ContactedMedium61P. VermaTomorrow, 11 AM
Layla Hassan
Northwind Group
Converted94A. NairClosed
Tom Wexler
Argon Systems
NewHigh48UnassignedToday, 6:00 PM
Ingrid Solberg
Fjord Capital
NurturingLow33R. ShahFri, 2:00 PM
app.palantra.io/leads/form-builderLive
Field library
Industry
Company Size
Lead Source
Budget
Service Interested In
Custom field
Lead form — Enterprise Retail
Industry-specific
Industry
Retail & E-commerce
Company size
51–200 employees
Lead source
WhatsApp inbound
Budget
₹3L – ₹6L
Service interested in
POS IntegrationLoyalty ProgramInventory Sync
Add custom field for this industry
app.palantra.io/inboxLive
WhatsApp8
Email3
SMS1
3 unread
Priya Chandran2m
Sure, sending the signed copy today.
Marcus Webb18m
Can we push the call to 3 PM?
Layla Hassan1h
Thank you for the quick response!
Tom Wexler3h
OTP: 4821 for verification.
Priya Chandran
Verve Digital · WhatsApp
Hi! Just checking on the proposal we discussed last week.
Hi Priya, sending it over in 10 minutes.
Sure, sending the signed copy today.
4 calls2 meetingsLast interaction: 2 min ago

Everything connected.

Your sales team shouldn't have to connect the dots.

Keep your customers, conversations, tasks, deals, and team activity connected in one place, so everyone knows what happened, what matters, and what happens next.

No More Scattered Data

Everything your team needs stays in one connected workspace instead of being spread across spreadsheets, inboxes, messaging apps, and disconnected tools.

Follow Up at the Right Time

Never depend on memory to follow up. Keep the next action, reminder, owner, and timing visible so opportunities keep moving.

Know Your Customers

See the complete customer story before every conversation, from previous interactions and meetings to notes, activity, and opportunities.

Keep Your Team Aligned

Everyone knows who owns the lead, what has already happened, and what needs to happen next.

Automate the Repetitive

Let the CRM take care of routine follow-ups, reminders, routing, and notifications so your team can spend more time selling.

Grow Without the Chaos

Build a sales process that stays organized as your leads, customers, conversations, and team continue to grow.

How it works

Four steps. One workflow.

01

Capture

Every lead enters through one connected front door.

02

Organize

Classified, pooled, and prioritized automatically.

03

Engage

Follow up, meet, and qualify without missing a beat.

04

Convert

Close the loop with full context, every time.

Get in touch

Make every lead
count.

Manage leads, automate your workflow, and give your sales team everything they need to close more deals.

Tell us about your team

Takes less than a minute.